Teh Mesh Marbouta – Gender Advocacy Campaign in Egypt

Achieving true equality at the workplace is still very much an active struggle for every woman in the workforce, especially in the Middle East where traditions & culture still stereotypes women as less able to carry a long & full career without jeopardizing her family life. Women trying to get access and to be heard are still suffering from their calls for self-actualization often being met with labels such as “it’s a waste of time” or “find another distraction”.

In order to create a more enabling ecosystem to better support Social Women Entrepreneurs (WSEs) and to minimizes discriminatory norms and attitudes, as part of MedUP! project macro level activities in Egypt has been lauched Teh Mesh Marbout – Gender Campaign.

The Key objectives of this campaign?

1. Raise awareness
2. Advocate for & encourage women and stakeholders to start the conversation
3. Stir public opinion